On Monday, 28 April 2568, the Department of Trade Innovation Management in collaboration with the Department of Digital Media (International) and the Department of Human Resource Management the Faculty of Business Administration, Southeast Asia University recognized the importance of applying knowledge and expertise in trade innovation management and technology to community and social development In addition, recognizing the responsibility of providing academic service to society organized an academic service project in the form of capacity-building activities for the community focusing on topics related to Adding Value to Products, Developing Model Boats into Premium Products, Creating Products from Bottle Caps Participants gained a great deal of knowledge from these activities such as - The use of AI or social media for selling products and services - Techniques for taking attractive product photos, Online marketing, Creating review content - Improving products and services including product display arrangement to enhance the potential and competitiveness of community enterprises enabling them to develop sustainably in the long term as well as increasing income-generating opportunities and improving the quality of life of the Bang Ya Phraek community, Samut Sakhon Province even further